Why true personalisation is critical to your business
50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information. That said so many businesses are missing out on the benefits, namely...
View ArticleThe Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
View ArticleHow technology is transforming customer service and marketing
This report focuses on the benefits of implementing a technology strategy capable of enhancing interaction and engagement for mobile and tech savvy customers. Read to find out how much control customer...
View ArticleSocial Media Analytics: How to Dramatically Improve the Capabilities within...
Businesses spend a lot of manpower and money to ensure their social media presence is top tier. Yet, more often than not, much of the potential isn’t fully realized. Erik Qualman of Socialnomics offers...
View ArticleAchieving Customer Loyalty with Customer Analytics
Achieving customer loyalty is essential in today’s fast-moving marketplace. Businesses have long known that it is more cost-effective to retain a satisfied customer than to attract a new one. Learn how...
View ArticleCustomer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to...
Businesses today have a plethora of customer data available to them. While most organizations appreciate the potential benefits, many face difficulties turning information into actionable insights. IBM...
View ArticleCashing in on Customer Insight
Being an "average" company in today's market isn't enough. To succeed, it needs to be exceptional in some way. The best way to stand out today is by offering a unique customer experience. Doing so...
View ArticleSocial Media Analytics - Making Customer Insights Actionable
This white paper examines the role social media can play in presenting a strategic view of customer data and how the right combination of technologies can deliver insight to help companies meet...
View ArticleIBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more...
View ArticleTDWI Best Practices Report - Customer Analytics in the Age of Social Media
By creating data trails in social media networks, businesses generate new types of data that hold great potential for customer insight. This report explores how organizations can use analytics to...
View ArticleFrom Landing to Converting: Driving Your Prospects to Purchase, Chris Goward
Your landing experience from search is more than just a single landing page. Find out how to get dramatic lift in your conversion rates and profit. Learn how to analyze your web pages, create a...
View ArticleThe Analytics Swiss Army Knife: How to Mix and Match Tools to Home in on...
Consumers' buying journeys are more fragmented than ever before. You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better...
View ArticleGame, Set, ROI: Developing a Winning Search and Social Strategy, Michelle...
Search and social metrics (and strategies to accomplish them) depend heavily on the tools used. This session will explore basic metrics, segmentation of these metrics, correlation to business...
View ArticleThe Analytics Swiss Army Knife: How to Mix and Match Tools to Home in on...
Consumers' buying journeys are more fragmented than ever before. You need an Analytics Swiss Army Knife, a strategy that entails multiple analytics tools leveraged at the right time to produce better...
View ArticleData Deep Dive: Understanding the Voice of the Consumer, Bill Hunt
Traditional keyword research and social media conversation mining techniques often overlook a mountain of untapped opportunities. This session will focus on how to effectively mine and interpret search...
View ArticleImproving customer experience through front office and field workforce...
If you’ve ever had the experience of waiting for an appliance repair technician to come to your house, you can appreciate how frustrating it is to plan around “someone will be there between 10am and...
View ArticleWhy 60% of consumers say they will pay more for a better experience
“For every customer complaint a company receives, 28 other unhappy customers remain silent”. Just because people haven’t complained, it doesn’t mean that everything is rosy on your site. Read to find...
View ArticleGetting true value out of social data
This white paper explains how organisations can make the best use of social media by implementing a framework to integrate social data with other enterprise and public data. By understanding customers...
View ArticleBig Data Uncovered: How to Gather, Analyse and React to Customer Behaviour,...
Being able to master big data can give you a sense of control in an otherwise uncertain world. You do not need to be a large business to harness the power of big data. There are tools and methodologies...
View ArticleBig Data Uncovered: How to Gather, Analyse and React to Customer Behaviour,...
Being able to master big data can give you a sense of control in an otherwise uncertain world. You do not need to be a large business to harness the power of big data. There are tools and methodologies...
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