Seven Questions Every Advertiser Should Ask About Ad Performance
With so much data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance...
View ArticleHow to choose the right CMS: a guide for marketers and developers
Customers expect a seamless, multichannel experience which anticipates their needs and wants. That is why choosing the right web CMS is so important, and about much more than just content management....
View ArticleTracking the Untrackable with Google Analytics, Nico Miceli
Google Analytics is only as great as the information you get out of it. If the actions you want people to take are not trackable or if they occur offline, how do you connect them to the tool?
View ArticleTracking the Untrackable with Google Analytics, Josh Braaten
Google Analytics is only as great as the information you get out of it. If the actions you want people to take are not trackable or if they occur offline, how do you connect them to the tool?
View ArticleBig Data Uncovered: How to Gather, Analyze, and React to New Customer...
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to...
View ArticleEffective Landing Experiences: From Strategy to Big Wins, Chris Goward
The landing experience from search involves more than just a single page. To get the best results, you must have a persuasive conversion-optimization system that continuously improves all of your...
View ArticleBig Data Uncovered: How to Gather, Analyze, and React to New Customer...
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to...
View ArticlePaid Search Analytics and Multi-Touch Attribution Analysis, Michael Coughlin
Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way?
View ArticlePaid Search Analytics and Multi-Touch Attribution Analysis, Steve Latham
Have you ever wondered how paid search, SEO, and other tactics interact and how to allocate your precious resources in the most optimal way?
View ArticleThe Digital Marketing Agency's Guide to Call Tracking
This guide will take you into the trenches of call tracking implementation, and show you how digital agencies are making money by adding call tracking to their service offering and lowering attrition...
View ArticleWebinar: Well, Hello There: Communicating in Your Customer's Language, Silverpop
Have you changed the way you communicate with friends and family? Would you rather get 10 text messages than one phone call? While the answers to these questions are probably “yes,” as marketers you...
View ArticleBest practices in extracting data from social media
This paper for marketers delves into how analytics can help to better target and engage your customers on social media. Following a Facebook study, this paper draws on useful hints and tips that can...
View Article5 Ways to Prove Marketing ROI with Call Tracking
Learn how to prove that marketing drives phone calls. Call tracking does for offline conversion attribution what web analytics does for online conversions. Call tracking fills in the black hole when a...
View ArticleHow to optimise your Salesforce experience
If you are using Salesforce are you confident you are getting the most from your solution? Without the proper support, you and your organisation may not have the bandwidth of skills and resources to...
View ArticleDelivering multi-channel customer service
In today’s connected world, the big demand to be online and responsive for customers makes the delivery of an integrated, consistent and high quality customer experience difficult. Watch to find out...
View ArticleCloud and contact centres
Customer service has become the most important differentiator between suppliers and firms live or die by their reputation. A range of channels for customer service and support now exist and customers...
View ArticleBig Data Uncovered: How to Gather, Analyze, and React to New Customer...
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to...
View ArticleBig Data Uncovered: How to Gather, Analyse and React to Customer Behaviour,...
Being able to master big data can give you a sense of control in an otherwise uncertain world. You do not need to be a large business to harness the power of big data. There are tools and methodologies...
View ArticleBig Data Uncovered: How to Gather, Analyse and React to Customer Behaviour,...
Being able to master big data can give you a sense of control in an otherwise uncertain world. You do not need to be a large business to harness the power of big data. There are tools and methodologies...
View ArticleGetting true value out of social data
This white paper explains how organisations can make the best use of social media by implementing a framework to integrate social data with other enterprise and public data. By understanding customers...
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