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TDWI Best Practices Report - Customer Analytics in the Age of Social Media

By creating data trails in social media networks, businesses generate new types of data that hold great potential for customer insight. This report explores how organizations can use analytics to...

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IBM Social Analytics: The Science Behind Social Media Marketing

80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more...

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Social Media Analytics - Making Customer Insights Actionable

This white paper examines the role social media can play in presenting a strategic view of customer data and how the right combination of technologies can deliver insight to help companies meet...

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Cashing in on Customer Insight

Being an "average" company in today's market isn't enough. To succeed, it needs to be exceptional in some way. The best way to stand out today is by offering a unique customer experience. Doing so...

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Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to...

Businesses today have a plethora of customer data available to them. While most organizations appreciate the potential benefits, many face difficulties turning information into actionable insights. IBM...

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Achieving Customer Loyalty with Customer Analytics

Achieving customer loyalty is essential in today’s fast-moving marketplace. Businesses have long known that it is more cost-effective to retain a satisfied customer than to attract a new one. Learn how...

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Social Media Analytics: How to Dramatically Improve the Capabilities within...

Businesses spend a lot of manpower and money to ensure their social media presence is top tier. Yet, more often than not, much of the potential isn’t fully realized. Erik Qualman of Socialnomics offers...

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How technology is transforming customer service and marketing

This report focuses on the benefits of implementing a technology strategy capable of enhancing interaction and engagement for mobile and tech savvy customers. Read to find out how much control customer...

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The Marketer's Guide to Customer Loyalty

Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

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Why true personalisation is critical to your business

50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information. That said so many businesses are missing out on the benefits, namely...

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