TDWI Best Practices Report - Customer Analytics in the Age of Social Media
By creating data trails in social media networks, businesses generate new types of data that hold great potential for customer insight. This report explores how organizations can use analytics to...
View ArticleIBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more...
View ArticleSocial Media Analytics - Making Customer Insights Actionable
This white paper examines the role social media can play in presenting a strategic view of customer data and how the right combination of technologies can deliver insight to help companies meet...
View ArticleCashing in on Customer Insight
Being an "average" company in today's market isn't enough. To succeed, it needs to be exceptional in some way. The best way to stand out today is by offering a unique customer experience. Doing so...
View ArticleCustomer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to...
Businesses today have a plethora of customer data available to them. While most organizations appreciate the potential benefits, many face difficulties turning information into actionable insights. IBM...
View ArticleAchieving Customer Loyalty with Customer Analytics
Achieving customer loyalty is essential in today’s fast-moving marketplace. Businesses have long known that it is more cost-effective to retain a satisfied customer than to attract a new one. Learn how...
View ArticleSocial Media Analytics: How to Dramatically Improve the Capabilities within...
Businesses spend a lot of manpower and money to ensure their social media presence is top tier. Yet, more often than not, much of the potential isn’t fully realized. Erik Qualman of Socialnomics offers...
View ArticleHow technology is transforming customer service and marketing
This report focuses on the benefits of implementing a technology strategy capable of enhancing interaction and engagement for mobile and tech savvy customers. Read to find out how much control customer...
View ArticleThe Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
View ArticleWhy true personalisation is critical to your business
50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information. That said so many businesses are missing out on the benefits, namely...
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